Sandy Greenberg (American actor) / ideas Creative American / Co-founder and CEO, Terri & Sandy

Sandy Greenberg (American actor) Born: July 22, 1958 (age 60 years), Spokane, Washington Co-founder and CEO, Terri & Sandy As you read this, most likely someone is sneezing in your face. You see, we discovered a study which revealed nine out of 10 millennials aren't going to the doctor. Turns out, they are so sick of the medical system, they'd rather self-diagnose or tough it out. Just when you want to feel bad for these tired, sick souls, you realize—wait—they are exposing YOU to their germs.

It's time for an intervention, or perhaps hundreds of them, which will play out this flu season in our campaign called "You Need Some CityMD." The campaign promises a faster, kinder, affordable kind of care. Let's hope it drives people in droves to CityMD. Or this winter, you might find yourself wanting to swan dive into a pool of hand sanitizer. Another idea that worked: Sea Shepherd, "The Plastic Ocean" I was not prepared for my response when I pushed play on a video called "The Plastic Ocean" by the environmental group Sea Shepherd. The film starts out so breathtakingly beautiful, with violet and blue hues set to a subtle, innocent children's choir. I was intrigued—indeed, mesmerized—until it became clear that I was actually witnessing a plastic ocean seize and suffocate magnificent sea creatures.

Sounds of the suffering animals—dolphin, sea turtle, shark—enter midway through the piece, making it all the more painful to watch. As the video ended with the line: "Every year, more than 1 million animals die from sea debris," a single tear of mine dropped into the plastic ocean. Congratulations to FF New York and the brilliant creative minds that let us see the sea in such an artistic way.